There are a few ways to understand if your idea is bad
The example below talks about an idea that has been bouncing around my head for nearly 5+ years. Over the course of two days (roughly 10 hours total) this idea was went through research, planning, marketing strategy, early development, then quickly went into a coma.
Last week, there was a fire under my ass that caused me to research the he’ll out of Google maps. The creation, technology, and strategy behind it was intriguing. As page after page of research was consumed, Google Street View popped out as the topic I dove head first into. Capturing visuals in 360º views with the use of Google’s car, bike, boat or Trekker was ground breaking. This tool not only photographed the scenery, but plotted GPS data and sent data out immediately. The amount of data that the Street View team processes on a daily basis was mind blowing and I wanted to be a part of that.
- How can I monetize this?
- Could I partner with Pure Michigan? (which I later find out is part of the MEDC).
- What is the cost to rent a boat?
- How many days would it take to go around lower Michigan?
- Would someone sponsor me with kayak equipment?
- Would local restraurants to give me food along the trip?
THEN THE BOMB DROPS
The idea quickly starts loosing traction. Two days of excitement have come abruptly to an end. Doubt starts entering the mind. Thoughts about giving up completely hits me hard. Why even look any further into this idea? If Pure Michigan has already done this, why even pursue it? Does this even have value?
To keep out of the doubt spiral I started to plot out the types of contributions and revenue opportunities a 360º view program would do for Michigan.
Regardless of how great this idea seemed to be, there were a lot of reasons it fell into a coma.
Michigan Has A Lot To Offer
Read on about the splendor found in Michigan.